Retail General Manager Cover Letter

When applying for jobs, you have to have a cover letter that highlights your skills, achievements, and work experience to submit to open positions. As you get ready to craft your cover letter, reference this general manager cover letter example and follow these important do’s and don’ts:

  • Don’t focus entirely on your educational background, which can be tough if you’re a recent college graduate. Although mentioning your education is important, focus more on highlighting your work experience and applicable skills.
  • Do try to emphasize the skills you have, especially if you don’t meet all the desired qualifications. This will keep employers from focusing on your weaknesses.
  • Don’t highlight the wrong experiences. If you aren’t sure what skills and experiences you should feature, refer to the job description to determine what the company is looking for.
  • Do tell a story that links your desire to fill the open position with the skills and qualifications you possess. Stories bring your experiences to life and help employers visualize who you are.

General Manager Advice

Looking to get hired as a general manager? A sales general manager is responsible for leading a sales team, driving growth, and generating profits. The cover letter examples below will help you to create your own general manager cover letter. Choose from multiple design options, and customize your cover letter to meet your needs. Click on any of the cover letter examples to get started, and take the next step toward getting a great new job!

Cover Letter Tips for General Manager

Looking for jobs as a General Manager can be an overwhelming journey, but there are steps to take that can make the process easier. Read on for some ideas on how to maximize your impact.

1. Be authentic. An employer will be able to tell if you are winging it when you are talking about skills and experience, so it’s better to simply be yourself and be honest about your qualifications.

2. Meet in person when you can. Some job postings may invite you to apply in person, and if you see this, you should dress professionally and hand in your cover letter at the location.

3. Don’t procrastinate. Jobs aren’t necessarily first-come-first-serve, but the first applicants will get the first round of interviews, and that’s a huge advantage. Maintain a manageable schedule throughout your job search and stick to it.

4. Don’t be presumptuous. Saying things like “can we schedule an interview?” crosses the line of initiative and sounds entitled. While you should communicate your excitement, moving forward in the hiring process is the company’s decision, not yours.

5. Maintain interest and enthusiasm. Sometimes a jobs offer is contingent on factors outside the control of a hiring manager, and in the meantime, you can be left hanging. If it’s a job you are passionate about, though, staying interested during this time can make a big impact and snag you the offer.

General Manager Job Seeking Tips

The best jobs as a General Manager go to applicants with great experience and event better cover letters. You can put your cover letter a notch above the rest by following some of these guidelines.

1. Highlight your goals for the future. This can help employers sense where you are going and why you might be a good fit for the company. All the content on your cover letter should point towards your goals.

2. Emphasize your accomplishments instead of responsibilities. The tone of your cover letter will make a big impact, so instead of listing facts and duties, frame everything from your prior experience positively.

3. Dress (your cover letter) for the job you want. Think about the job you are applying for, and tailor your cover letter to that position. If you want a competitive salary, your cover letter should look befitting of somebody in that job.

4. Exclude editorial and personal details. Hobbies are great, but unless you have applied them in volunteer or work experience, they don’t belong on your cover letter.

5. Maintain focus and organization. cover letters that look scattered are far less effective than those that clearly outline information and purpose. Use features like bullet points to create focus.

Manager Cover Letter

Send a well written manager cover letter and make sure your job application gets serious consideration.

Use this example as a guide to creating your own powerful cover letter and highlight why your skills are the right match for the manager job opportunity.

Ensure your cover letter is focused on the target job and conveys a personal tone to the reader. Stand out from the competition with a relevant and compelling manager resume cover letter.

General Manager
Cover Letter

Your Name
Your Address
Your Contact details (phone and email)


Mr John Stevens
Director of Human Resources
ABC Company
15 South Parkway
Long Island, NY 11551

Dear Mr Stevens

Your recent advertisement for a Manager has captured my serious interest. I am confident that my 10 years experience in management provides me with the skills and abilities to successfully fulfill this position. Accordingly I have enclosed a resume that outlines my professional history.

Some key points you may find relevant to this job opportunity include:

  • Extensive experience and knowledge of the printing and publishing industry
  • Successful development and management of teams of up to 40 people
  • Proven ability to plan and prioritize tasks in order to efficiently manage complex deadline-driven projects and assignments
  • Consistent achievement of departmental objectives and goals
  • Development and implementation of several procedures and systems to maximize operating efficiency
  • Excellent analytical skills evident in detailed diagnostic reports of performance data
  • Competent understanding of finance operations
  • Reduction of departmental operating expenses to 2% below budget
  • A reputation as a results-orientated, hands on individual with superior organizational skills

I am convinced that my experience and professional commitment could be an asset to your organization and would welcome the opportunity to meet with you and explore further how I may be of value to ABC Company. I look forward to hearing from you soon to set up an appointment at your convenience.

Thank you for your time and consideration.


Jack Smith


Use the detailed management job description to identify the required job tasks and competencies.

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