Landing your dream job as a social media manager, coordinator, or specialist will start with a killer resume. The easiest way to get to the top of any company’s callback list is by using this example and list of specialized writing tips.
On the other hand, if you’re eager to get that dream job ASAP, save yourself some time by using our fast and effective resume builder.
Table of Contents
- Social Media Resume Sample
- Related Cover Letter & Resumes
- Social Media Resume (Text Format)
- Four Industry-Specific Writing Tips
1. Social Media Resume Sample
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2. Related Cover Letter & Resumes
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3. Social Media Resume (Text Format)
(xxx)-xxx-xxxx | [email protected]
123 Your Address, City, State, Zip Code
Social Media Marketing Professional with 4+ years of experience. Committed to elevating ABC Company’s digital reputation and promoting brand awareness through the role of Social Media Manager. Possess a Bachelor of Arts in Communication Studies, a MOZ SEO certification, and an Udemy social media marketing certification.
Perry & Blanc, Los Angeles, CA | August 2015 – Present
Social Media Manager
- Create product rollout campaigns via Facebook which generate a daily average of 200+ leads
- Redesigned outreach strategy to include a Snapchat channel and Tumblr page which expanded digital visibility and engagement by 15%
- Direct a team of 6 social media coordinators in executing daily cross-channel postings on Facebook, Twitter, Instagram, Tumblr, Snapchat, Pinterest, and Google+
- Implement an actionable content editorial calendar, increasing organization and productivity in posting, blogging, and digital promotions
Chomp Industries, Los Angeles, CA | August 2013 – July 2015
Social Media Specialist
- Launched social media strategies geared toward 18-35 year old food enthusiasts, increasing cross-channel likes, shares, mentions, and follows by 30%
- Developed and instituted hashtags which garnered, on average, 10,000 posts across multiple social media platforms
- Realigned company’s online presence to reflect the brand’s values and mission, decreasing negative user feedback and interaction by 12%
- Employed SEO analysis and strategies to drive positive traffic and sales
UCLA, Los Angeles, CA
Bachelor of Arts in Communication Studies, June 2013
- Graduated Cum Laude
- Blogger for The Daily Bruin
- Extensive knowledge of SEO and marketing techniques: Google Analytics & SEMrush
- Thorough understanding of social media platforms and trends: Facebook, Instagram, Twitter, Snapchat, Goggle+, Tumblr, LinkedIn, Pinterest, Periscope
- Proficient in social media analytics tools: IBM Watson & Twtrland
- Skilled in all Microsoft Office systems: Word, Publisher, Excel, PowerPoint, Outlook
- Expert in social media management apps and software: Hootsuite, HubSpot, Zoho Social
4. Four Industry-Specific Writing Tips
Land your dream job with these four expert tips!
1. Lead with a Career Objective
Anything you write should start with a hook — even your resume. A career objective is a brief introduction to why a company should hire you. As this is the first thing that a hiring manager sees, you need to convince them that they should further consider your candidacy. When crafting the perfect career objective, you first need to ask yourself two things:
- What does this company need?
- How can I meet those needs?
Answering these questions is a critical step in showing that you are the ideal candidate for the job. Every company uses social media for a unique purpose. Are they trying to promote an image? Sell a product? Acquire subscribers? What is their overall vision for the company and how are they using social media to fulfill that vision?
Once you have the hiring manager hooked with your career objective, they will continue reading about the details of what you have to offer
Use the company website and the details of the job posting to help answer these questions.
Once you have a grasp on the needs of the company, consider how YOU are best able to meet those needs. What experience, skills, education, and certifications are you bringing to the table, and how will those attributes help the company reach their goals?
Keep in mind that this is only a glimpse of what you have to offer. Use this section to highlight your most appealing qualifications, then flesh them out throughout the rest of the resume.
In formulating your career objective, build from our standard 3-sentence structure.
The first sentence should state your profession and years of experience.
- Dedicated professional with 5+ years of experience in social media marketing.
Lead in with a blanket statement of who you are. Notice in the above example the word “dedicated.” Don’t be afraid to throw in an adjective that captures what you have to offer. Another option is to immediately reference a certificate you hold.
- SEO certified social media marketing professional with 5+ years of experience.
Keep this introductory sentence simple, but make it strong by finding the adjective that best fits who you are and what the company needs.
The next sentence should address the two questions we explored earlier:
- What does the company need?
- How can I meet those needs?
Use this sentence to state how you can contribute to the mission of the company.
- Seeking to use background in web design and extensive knowledge of visual content trends to enhance the social media presence of ABC Industries.
Once again, choose your strongest qualifications here and how you will use them to meet the broad needs of the company. Once you have the hiring manager hooked with your career objective, they will continue reading about the details of what you have to offer.
The third sentence should draw attention to any specialized education and certifications that you hold.
- Possess Bachelor of Science in Marketing with a minor in Web Design and a CIW certification for UX design.
As you can see in the example, the candidate lists both formal education and a specialized certificate. Doing so shows the hiring manager what proven skills you have to offer.
For more help writing the perfect career objective, check out our How to Write a Winning Resume Objective page for a step-by-step guide.
2. Break Out the Numbers
The role of the digital marketing team is to promote a company or product online. How does your team measure the success of that promotion?
Let’s talk about your Professional Experience section.
When it comes to writing achievement-based professional bullet points, there are two things that need to be stated:
- What you accomplished
- How you accomplished it
Embedded in these two ideas is a range of other achievements that can — and should — be promoted in your resume. When considering what you accomplished, quantify your achievements. Rather than just saying you did something, state what positive effect that action had by using numerical evidence.
Instead of writing:
- Launched a social media campaign that drove website sales
- Launched a social media campaign resulting in a 60% boost in revenue from Facebook and Instagram
How can you include quantification in your Professional Experience section? Consider this: The role of the digital marketing team is to promote a company or product online. How does your team measure the success of that promotion? Here are some ideas of where you may have seen positive effects worth outlining:
- Audience growth
- User engagement
- Range of impact/ content reach
- Acquisition of leads
- Quality (of users, responses, links, products, etc.)
- Likes, shares, follows, mentions
- Site traffic
- Decrease in negative engagement
Take the time to crunch the numbers. Lucky for you, your experience in social media is already documented online. Check the stats of your previous endeavors (likes, shares, follows, etc.) to find some compelling numbers to put here.
3. Get Specific in your Skills Section
Use the Skills section to highlight the range of your abilities and emphasize the specific qualifications that will set you apart from other applicants.
Social media is not a cut-and-dry field. Succeeding in the digital marketing arena takes a variety of skills and knowledge across multiple areas of expertise.
Consider your unique education, experience, and certifications.
Do you have knowledge of social media analytics or management programs? Make sure to emphasize that in your Skills section by mentioning relevant training programs, certifications, or software that you are well-versed in (consider programs such as Google Analytics, IBM Watson, Hootsuite, Buffer, Zoho Social, etc…).
- Proficient in SEO systems: Moz Pro, SEMrush, ProRankTracker
Perhaps you have an affinity for visually-based content. List out any background, education, or certifications you have in web design or video production, or draw attention to your understanding of how visual content trends on various platforms.
- Extensive knowledge of UI and UX web design
Don’ forget to emphasize what a talented writer you are. The heart of a career in social media is crafting persuasive content that draws in users. Ensure that your future employer knows what a competent wordsmith you are by including any composition-based education, background in copywriting, or proficiency in writing programs.
- Comprehensive understanding of WordPress
The ideal candidate will boast a combination of the above skills. To keep this section organized and reader-friendly, make sure to categorize your skills.
- Copywriting and Editing: WordPress, Microsoft Office, 4 years editorial experience
- SEO: MOZ SEO certified, Google Analytics, Google Trends, SEMrush
- Soft Skills: public speaking, time management and task organization, interpersonal communication
By doing this, a hiring manager can quickly gauge the range of skills you have to offer and skim the details of those qualifications.
Notice the last skills category in the example above. While you should lead with your most effective qualifications, consider including some soft skills that lend to your success in the social media field.
For more details on writing your Skills section, check out our How to Write a Skills Section for a Resume guide.
4. Prove It with a Link
A resume designed for a position in this industry is one of the few which allows for the inclusion of links. Have you spearheaded a product campaign or created a particularly effective social media page? Don’t be afraid to include a link to that site in parentheses next to the accompanying professional experience bullet point.
But…don’t go overboard. Keep in mind that this is not a portfolio. Only include a link when it is particularly beneficial in showcasing what you can do or documenting the specific achievement to which you are referring.
If you have an array of links that you would like to include, consider consolidating them into an online portfolio that can be accessed through a single link.
Ready to get that job? Take advantage of our large number of free downloadable resume templates. If you’re in a hurry to score the perfect position, our resume generator can help you construct your own in minutes.
Sample resume for a marketing communications manager
Looking to market yourself for a marketing communications manager position? Check out this sample resume for guidance.
Looking to market yourself for a marketing communications manager position? View the sample resume below, and download the marketing communications manager resume template in Word. And if you need more help, get a free resume evaluation today from the experts at Monster's partner TopResume.
Additionally, you can learn more about marketing careers on Monster.
Marketing Communications Manager Resume Sample
Sometown, NY 55555 l Phone: 555-555-5555 l firstname.lastname@example.org l LinkedIn URL
Marketing Communications Manager
- Nationally award-winning marcom professional with proven success leading corporate marketing and internal communications for multimillion-dollar companies across diverse industries.
- Leader of creative teams, multimedia divisions and corporate communications departments. Conceptualize, develop and execute marketing campaigns that build memorable brands.
- Expert in the technical, conceptual and content development of sales-driving collateral. Produce record-high marketing campaign response rates and execute successful product launches.
Award of Excellence for Outstanding Advertising(ABC Co “Road Warrior” campaign)
Gold Award for Most Effective Campaign(ABC Co “Open Road” direct mail campaign)
Award of Excellence for Innovative Messaging(ABC Co “Automotive Drive” campaign)
President’s Award for Successful Product Rollout(ABC Co “Hit the High Road” campaign)
ABC COmpany, Sometown, NY – Sells automotive supplies and parts
Marketing Communications Manager, 1/2012 to Present
Manage corporate marketing and communications functions, overseeing a $1.3M budget and 8-member team. Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral and tradeshow marketing.
- Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns that propelled sales from $3.2M (2012) to a projected $15.5M by 2017 year-end.
- Led market launch of 21 products. Identified opportunities, researched new product possibilities, collaborated with engineering team and created campaigns generating $4.6M in new annual sales.
- Created web portal to transform previously archaic intranet into a dynamic portal improving communication flow and adding an effective sales tool for field reps.
- Wrote catalogs, course guides and training brochures that enhanced the sales reps’ understanding of complex product features and helped them sell more effectively.
- Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
- Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations. Efforts were credited as instrumental in closing numerous high-level deals.
- Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 15% under-budget.
DEF Company, Sometown, NY – Full-service advertising, marketing and PR agency
Marketing Supervisor, 12/2009 to 12/2011
Developed marketing programs for business-to-business clients. Used an integrated approach to create balanced programs for clients to build their respective brands.
- Expanded client base by 78% in two years by consistently delivering goal-surpassing marketing results and ensuring client satisfaction.
- Closed new accounts as a member of business-development team, including a $1.5M win with Action Company and a $1.2M win with JFK Corp.
- Earned commendations from client executives for communication deliverables that targeted desired audiences and articulated the value of products and services.
GHI Company, Sometown, NY – Leading advertising, direct marketing and communications agency
Creative Director, 1/2004 to 12/2009
Manager, Creative Services, 8/2002 to 1/2004
Copywriter, 6/2000 to 8/2002
Advanced through a series of promotions, culminating in oversight of group copy division and 6-member creative team. Created concept and copy for journal ads, direct mail campaigns and sales collateral for diverse clients and projects.
- Served as primary copywriter on advertising campaigns for large accounts and new product launches.
- Assumed a lead role in pitch team meetings, and helped close major accounts ($500K to $1M+ initial contracts).
- Generated campaign response-rates of between 6% and 8% (up to 4 times the industry average).
Adobe Creative Cloud; MS Project; Crystal Reports; MS Office including OneNote, PowerPoint, SharePoint, and Excel; ColdFusion; Documentum; social media platforms; Google Analytics; SEO; Web Server Administration; Content Management Systems (CMS); public relations-focused tools such as PR Newswire, Cision and Hootsuite
ABC University, Sometown, NY
Bachelor of Science
Major: Communications | Minor: English
Portfolio on Request | Available for Relocation